Nilora (निलोरा)
At Nilora, we believe that tradition is not just something of the past it’s a living and breathing part of our everyday lives. Our brand is where India’s rich textile heritage meets the elegance and comfort of modern
design. We create garments for women’s who love their heritage and wear it with
a spark.
Our Legacy & Vision
Nilora is the proud brainchild of Sheetal Apparels, a company with a distinguished 37 year legacy in the Indian textile industry. For nearly four decades, Sheetal Apparels has been a cornerstone of quality manufacturing, serving clients across India and internationally. This deep rooted experience forms the bedrock of Nilora.
Founding Team
Nilora was founded through the synergistic partnership of Deepak Somaiya, CEO, and Devansh Jethva, Creative Director. Deepak brings extensive manufacturing expertise, ensuring quality production and ethical practices. Devansh, with his years of experience as a designer, infuses Nilora with innovative and on trend designs. Together, they honour heritage while embracing modern aesthetics.
Celebrating Heritage & Empowering Artisans
Nilora is more than a clothing label; we are a community that celebrates India’s incredible textile legacy and the skilled hands that keep it alive. Every Nilora outfit is crafted in close collaboration with artisans across India’s villages and towns. We work side by side with them, providing fair wages and steady work to foster sustainable livelihoods and preserve invaluable traditional crafts. Our artisans are the heart of Nilora; their stories, traditions, and artistry are woven into every garment. When you wear Nilora, you're carrying forward a piece of India’s living heritage.
Our Mission & Promise
We believe tradition is timeless. Our mission is to keep India’s textile traditions alive by blending them with modern styles and designs. Each Nilora outfit is made from breathable, high quality fabric and finished with thoughtful details, so you can look and feel your best every day. We aim to make traditional craftsmanship accessible and relevant to today’s woman, allowing you to carry India’s textile legacy in a way that’s easy, fresh, and uniquely you.
